Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation
(2014)
Thesis
Al-Hajla, A. H. (2014). Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4219615
Brand personality is considered as an important element in building and maintaining strong and valuable brands. Several brand personality scales have been proposed within the brand marketing literature, but no reliable and valid brand personality sca... Read More about Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation.