An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour
(2017)
Thesis
Sivapathy, A. (2017). An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224305
This thesis aims to investigate the effect of luxury values on Chinese consumer’s purchasing intention-behaviour predicting by attitudes towards the behaviour, subjective norms, and perceived behavioural control and consumer knowledge in China.
Th...
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