Exploring the impact of hotel interior design through service dominant logic (SDL) and consumer culture theory (CCT) lenses
(2015)
Thesis
Alfakhri, D. H. (2015). Exploring the impact of hotel interior design through service dominant logic (SDL) and consumer culture theory (CCT) lenses. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218314
This study examined the role of interior design in a hotel context. Although the role of interior design is clear in daily life and managerial activities, little consumer research has been conducted to identify the influential elements of interior de... Read More about Exploring the impact of hotel interior design through service dominant logic (SDL) and consumer culture theory (CCT) lenses.