Examining the mere exposure effect in a marketing context
(2011)
Thesis
Grimes, A. (2011). Examining the mere exposure effect in a marketing context. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4211545
The mere exposure effect (MEE) was first identified by Zajonc (1968:1) who observed that, “the mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude towards it. By ‘mere exposure’ is mean... Read More about Examining the mere exposure effect in a marketing context.