An exploration of the internal/external brand orientations of David Cameron’s Conservative Party
(2012)
Thesis
Pich, C. (2012). An exploration of the internal/external brand orientations of David Cameron’s Conservative Party. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4213476
The majority of research in political branding has tended to adopt a measurable, singular, quantitative approach (French and Smith 2010; Schneider 2004). Furthermore research in this area deserves more attention (Peng and Hack 2009; Rawson 2007; Schn... Read More about An exploration of the internal/external brand orientations of David Cameron’s Conservative Party.