All Outputs (5)

An exploration of the internal/external brand orientations of David Cameron’s Conservative Party (2012)
Thesis
Pich, C. (2012). An exploration of the internal/external brand orientations of David Cameron’s Conservative Party. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4213476

The majority of research in political branding has tended to adopt a measurable, singular, quantitative approach (French and Smith 2010; Schneider 2004). Furthermore research in this area deserves more attention (Peng and Hack 2009; Rawson 2007; Schn... Read More about An exploration of the internal/external brand orientations of David Cameron’s Conservative Party.

Examining the mere exposure effect in a marketing context (2011)
Thesis
Grimes, A. (2011). Examining the mere exposure effect in a marketing context. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4211545

The mere exposure effect (MEE) was first identified by Zajonc (1968:1) who observed that, “the mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude towards it. By ‘mere exposure’ is mean... Read More about Examining the mere exposure effect in a marketing context.

An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness (2010)
Thesis
Nicholson, J. D. (2010). An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4209311

This thesis is grounded in the discipline of marketing and draws, substantively, on literature from within the regarded sub-discipline of relationship marketing. However, the literature drawn upon is firmly interdisciplinary, drawing heavily on theor... Read More about An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness.

The influence of website design features and consumer characteristics on internet banking adoption in Saudi Arabia (2009)
Thesis
Alhudaithy, A. I. R. (2009). The influence of website design features and consumer characteristics on internet banking adoption in Saudi Arabia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4214326

Recent years have seen rapid growth of Internet technology and its incorporation into many areas, including banking. Despite the potential advantages offered, however, adoption of Internet Banking (IB) has been relatively low. This thesis aims to enh... Read More about The influence of website design features and consumer characteristics on internet banking adoption in Saudi Arabia.

The internationalisation process of firms form a developing country : empirical study of Malaysian-based multinational corporations (2006)
Thesis
Ahmad, S. Z. (2006). The internationalisation process of firms form a developing country : empirical study of Malaysian-based multinational corporations. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4214650

This thesis aims to investigate the emergence and evolution of Malaysian-based firms and identify the factors that influence the organisation's international expansion process. This study reviews different streams of literature on the internationalis... Read More about The internationalisation process of firms form a developing country : empirical study of Malaysian-based multinational corporations.