All Outputs (3)

An empirical study of a cross-industry and cross-sectoral (public-private) open business model : a journey through the value creating open practices and praxis of boundary-spanning practitioners (2017)
Thesis
Coombes, P. H. (2017). An empirical study of a cross-industry and cross-sectoral (public-private) open business model : a journey through the value creating open practices and praxis of boundary-spanning practitioners. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220375

This study is grounded in the perspective of strategy-as-practice and draws, principally, on literature from strategy, industrial marketing (IM) and business models (BMs). In recent years, the BM concept has attracted increasing attention from schola... Read More about An empirical study of a cross-industry and cross-sectoral (public-private) open business model : a journey through the value creating open practices and praxis of boundary-spanning practitioners.

Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables (2015)
Thesis
Waehning, N. (2015). Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4218087

Purpose – The purpose of this thesis is to propose a scale for measuring purchase intention of regional products (REGIOSCALE) to complement the currently used CETSCALE, which was developed to measure ethnocentrism, rather than region-specific purchas... Read More about Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables.

An Islamic identity approach to developing pro-recycling attitudes in Malaysia (2014)
Thesis
Isa, N. M. (2014). An Islamic identity approach to developing pro-recycling attitudes in Malaysia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222247

Recycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown... Read More about An Islamic identity approach to developing pro-recycling attitudes in Malaysia.