Consumer adoption of new technologies : the role of perceived risk
(2018)
Thesis
Alomran, A. M. (2018). Consumer adoption of new technologies : the role of perceived risk. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4200786
Driven by perceived Internet technology advantage and significant market potential, this study focuses on the impacts of Perceived Risk and Trust Belief on Behavioural Intention to use hotel e-booking services in Saudi Arabia. The study employs the U... Read More about Consumer adoption of new technologies : the role of perceived risk.