Assessing the applicability of integrated communications : towards a systemic approach
(2000)
Thesis
Lin, Y.-C. (2000). Assessing the applicability of integrated communications : towards a systemic approach. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4210993
This thesis tackles the problem of how communication functions can be integrated and made more effective in organisations. The research surfaces the main issues affecting the quality of integrated communications and develops a new Integrated Communic... Read More about Assessing the applicability of integrated communications : towards a systemic approach.