Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage
(2022)
Journal Article
Zaky, A., Mohamed, H., & Saxena, G. (2022). Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage. European Journal of Marketing, 56(12), 3313-3346. https://doi.org/10.1108/EJM-11-2020-0796
Purpose: This study aims to conceptualise the panic buying behaviour of consumers in the UK during the novel COVID-19 crisis, using the assemblage approach as it is non-deterministic and relational and affords new ways of understanding the phenomenon... Read More about Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage.