All Outputs (2)

Developing and validating a CSR model of stakeholder satisfaction and loyalty: multidimensional constructs (2011)
Thesis
Mohd Isa, S. (2011). Developing and validating a CSR model of stakeholder satisfaction and loyalty: multidimensional constructs. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4211603

Corporate Social Responsibility (CSR) has become an important strategic policy for organisations despite increasing pressures for its incorporation into business practices. A considerable amount of attention has been paid to the construct of CSR and... Read More about Developing and validating a CSR model of stakeholder satisfaction and loyalty: multidimensional constructs.

Examining the mere exposure effect in a marketing context (2011)
Thesis
Grimes, A. (2011). Examining the mere exposure effect in a marketing context. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4211545

The mere exposure effect (MEE) was first identified by Zajonc (1968:1) who observed that, “the mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude towards it. By ‘mere exposure’ is mean... Read More about Examining the mere exposure effect in a marketing context.