From marketing systems to systems marketing
(1995)
Thesis
Zhu, Z. (1995). From marketing systems to systems marketing. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4210432
This thesis attempts to explore an alternative taking us beyond the paradigmatic tension which currently dominates and stagnates the discipline of marketing study.This is done in the light of Habermas's critical theory and contemporary critical syste... Read More about From marketing systems to systems marketing.