An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness
(2010)
Thesis
Nicholson, J. D. (2010). An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4209311
This thesis is grounded in the discipline of marketing and draws, substantively, on literature from within the regarded sub-discipline of relationship marketing. However, the literature drawn upon is firmly interdisciplinary, drawing heavily on theor... Read More about An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness.