The impact of social capital on customer relationship management performance in the Egyptian financial sector
(2011)
Thesis
Mohamed, E. S. A. (2011). The impact of social capital on customer relationship management performance in the Egyptian financial sector. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4211887
Nowadays social relationships between service providers and customers are vital for their long term customer relationship management (CRM). Several scholars also believe that poor results of CRM initiatives are due to an extensive focus on technologi... Read More about The impact of social capital on customer relationship management performance in the Egyptian financial sector.