Consumer motivations for social media usage and its impact on customers' trust and long-term relationships
(2016)
Thesis
Algahtani, A. M. (2016). Consumer motivations for social media usage and its impact on customers' trust and long-term relationships. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220648
New challenges and opportunities have recently arisen for companies’ relationships with customers as a result of the increasing prevalence of social media. By enabling companies to build online communities, social media allow marketers to access info... Read More about Consumer motivations for social media usage and its impact on customers' trust and long-term relationships.