An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour
(2017)
Thesis
Sivapathy, A. (2017). An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4224305
This thesis aims to investigate the effect of luxury values on Chinese consumer’s purchasing intention-behaviour predicting by attitudes towards the behaviour, subjective norms, and perceived behavioural control and consumer knowledge in China. Th... Read More about An investigation of the influence of luxury values perception in China : insights of theory of planned behaviour.