Localisation : a case study of Korean companies in the UK
(2011)
Thesis
Byun, H. (2011). Localisation : a case study of Korean companies in the UK. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4210762
This research aims to find ways to enhance understanding of how Korean companies in the UK can improve their market positions through localisation. The thesis may be divided into three main sections. The first, which consists of chapters 1 and 2, is... Read More about Localisation : a case study of Korean companies in the UK.