Perceptions of customer service in Malaysia : a study of the Pilgrims Management and Fund Board
(1996)
Thesis
Ishak Haji Ismail. (1996). Perceptions of customer service in Malaysia : a study of the Pilgrims Management and Fund Board. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4210802
This study measures expectations of customer service and perceptions of outcome for 183 customers and 81 employees in the Pilgrims Management and Fund Board in Malaysia.The data collection strategy used is that of the triangulation method. The findin... Read More about Perceptions of customer service in Malaysia : a study of the Pilgrims Management and Fund Board.