A gravitational model of international retail market selection
(2011)
Journal Article
Alexander, N., Rhodes, M., & Myers, H. (2011). A gravitational model of international retail market selection. International Marketing Review, 28(2), 183-200. https://doi.org/10.1108/02651331111122669
Purpose: The increasingly important role of international retail companies in the distribution and marketing of goods highlights important gaps in the literature. One of these gaps concerns a scientifically based understanding of the key, underlying... Read More about A gravitational model of international retail market selection.