Outputs (2)

Do online reviews still matter post-purchase? (2019)
Journal Article
Liu, H., Jayawardhena, C., Osburg, V.-S., & Mohiuddin Babu, M. (in press). Do online reviews still matter post-purchase?. Internet Research, https://doi.org/10.1108/INTR-07-2018-0331

Purpose – The influence of eWOM information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still matter in post-purchase evaluation and behaviours. We therefore examine the extent to whi... Read More about Do online reviews still matter post-purchase?.

Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation (2019)
Journal Article
Mohiuddin Babu, M., Liu, H., Jayawardhena, C., & Lal Dey, B. (2019). Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation. Journal of marketing management, 35(7-8), 662-692. https://doi.org/10.1080/0267257X.2019.1585928

In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age a... Read More about Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation.