Mujahid Mohiuddin Babu
Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation
Mohiuddin Babu, Mujahid; Liu, Hongfei; Jayawardhena, Chanaka; Lal Dey, Bidit
Hongfei Liu Email: email@example.com
Chanaka Jayawardhena Email: firstname.lastname@example.org
Bidit Lal Dey
In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age and size. Based on a sample of 410 mid-to-senior-level managers working in UK service industries, we find that all three dimensions of MO positively influence CBP. While highlighting the utility of employing a multidimensional approach to evaluate the customer-based outcome of MO implementation we highlight the nuanced role of EO in strengthening the MO–performance relationship and emphasize the crucial role employees play in implementing different strategic orientations in a perceivable way to customers.
|Journal Article Type||Article|
|Publication Date||May 13, 2019|
|Publisher||Taylor & Francis (Routledge)|
|Peer Reviewed||Peer Reviewed|
|APA6 Citation||Mohiuddin Babu, M., Liu, H., Jayawardhena, C., & Lal Dey, B. (2019). Impact of market orientation on a firm's customer-based performance: the moderating role of employee orientation. Journal of marketing management, 35(7-8), 662-692. https://doi.org/10.1080/0267257X.2019.1585928|
|Keywords||Market orientation; Employee orientation; Customer-based performance|
This file is under embargo until Nov 14, 2020 due to copyright reasons.
Contact C.Jayawardhena@hull.ac.uk to request a copy for personal use.
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