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Website design quality and usage behavior : unified theory of acceptance and use of technology

Al-Qeisi, Kholoud; Dennis, Charles; Alamanos, Eleftherios; Jayawardhena, Chanaka


Kholoud Al-Qeisi

Charles Dennis

Eleftherios Alamanos

Chanaka Jayawardhena


A well designed website brings numerous benefits to firms. Some of these benefits are well established. But what elements of the website design quality really matter and how do these elements in turn influence website usage behavior? Building upon the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes website design quality as a multidimensional construct with a higher-order structure that can be successfully incorporated into the UTAUT model, conceptually outperforming existing models. The results are based on a survey of 216 users of internet banking. Findings indicate that the technical, general content and appearance dimensions of a Web site are the most important for users. In addition, these dimensions are significantly related to usage behavior directly and indirectly through belief constructs. Finally, as the dimensions of website design quality are interrelated, the overall evaluation may be influenced by a halo-effect. The implication is that improvements to the appearance design of a website should enhance the overall evaluation and lead to greater usage intention.


Al-Qeisi, K., Dennis, C., Alamanos, E., & Jayawardhena, C. (2014). Website design quality and usage behavior : unified theory of acceptance and use of technology. Journal of business research, 67(11), 2282-2290.

Acceptance Date May 1, 2014
Online Publication Date Jul 7, 2014
Publication Date 2014-11
Deposit Date Nov 26, 2015
Publicly Available Date Nov 23, 2017
Journal Journal of business research
Print ISSN 0148-2963
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 67
Issue 11
Pages 2282-2290
Keywords Online behavior; Website design quality dimensions; Usage behavior; Technology acceptance
Public URL
Publisher URL
Additional Information Authors' accepted manuscript of an article published in Journal of business research, 2014, v.67 issue 11.


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