Website design quality and usage behavior : unified theory of acceptance and use of technology

Al-Qeisi, Kholoud; Dennis, Charles; Alamanos, Eleftherios; Jayawardhena, Chanaka

Abstract

A well designed website brings numerous benefits to firms. Some of these benefits are well established. But what elements of the website design quality really matter and how do these elements in turn influence website usage behavior? Building upon the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes website design quality as a multidimensional construct with a higher-order structure that can be successfully incorporated into the UTAUT model, conceptually outperforming existing models. The results are based on a survey of 216 users of internet banking. Findings indicate that the technical, general content and appearance dimensions of a Web site are the most important for users. In addition, these dimensions are significantly related to usage behavior directly and indirectly through belief constructs. Finally, as the dimensions of website design quality are interrelated, the overall evaluation may be influenced by a halo-effect. The implication is that improvements to the appearance design of a website should enhance the overall evaluation and lead to greater usage intention.

Citation

Al-Qeisi, K., Dennis, C., Alamanos, E., & Jayawardhena, C. (2014). Website design quality and usage behavior : unified theory of acceptance and use of technology. Journal of business research, 67(11), 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016

• Acceptance Date: May 1, 2014
• Online Publication Date: Jul 7, 2014
• Publication Date: 2014-11
• Deposit Date: Nov 26, 2015
• Publicly Available Date: Nov 23, 2017
• Journal: Journal of business research
• Print ISSN: 0148-2963
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 67
• Issue: 11
• Pages: 2282-2290
• DOI: https://doi.org/10.1016/j.jbusres.2014.06.016
• Keywords: Online behavior; Website design quality dimensions; Usage behavior; Technology acceptance
• Public URL: https://hull-repository.worktribe.com/output/381859
• Publisher URL: http://www.sciencedirect.com/science/article/pii/S0148296314002136
• Additional Information: Authors' accepted manuscript of an article published in Journal of business research, 2014, v.67 issue 11.