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The weaker pound is a mixed bag for UK PLC as rivals move to adapt

Andrikopoulos, Thanos; Dassiou, Xeni

Authors

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Dr Thanos Andrikopoulos A.Andrikopoulos@hull.ac.uk
Lecturer in Finance & Programme Director BSc Financial Management at University of Hull

Xeni Dassiou



Abstract

The conventional wisdom about a falling currency and exports fails to acknowledge some fundamental points. Our research highlights that such analysis typically does not account for the existence and nature of a company’s competition, domestically and overseas.

Citation

Andrikopoulos, T., & Dassiou, X. (2016). The weaker pound is a mixed bag for UK PLC as rivals move to adapt

Other Type Newspaper Article
Acceptance Date Nov 23, 2016
Online Publication Date Nov 23, 2016
Publication Date Nov 23, 2016
Deposit Date Apr 8, 2019
Keywords European Union; Brewing; SABMiller; Nike; EU; Forex; Currencies; Brexit; Sterling; Heineken; Currency trading
Public URL https://hull-repository.worktribe.com/output/1563745
Additional Information https://theconversation.com/the-weaker-pound-is-a-mixed-bag-for-uk-plc-as-rivals-move-to-adapt-68956