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The weaker pound is a mixed bag for UK PLC as rivals move to adapt

Andrikopoulos, Thanos; Dassiou, Xeni

Authors

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Dr Thanos Andrikopoulos A.Andrikopoulos@hull.ac.uk
Lecturer in Finance & Programme Director BSc Financial Management at University of Hull

Xeni Dassiou



Abstract

The conventional wisdom about a falling currency and exports fails to acknowledge some fundamental points. Our research highlights that such analysis typically does not account for the existence and nature of a company’s competition, domestically and overseas.

Other Type Newspaper Article
Publication Date Nov 23, 2016
APA6 Citation Andrikopoulos, T., & Dassiou, X. (2016). The weaker pound is a mixed bag for UK PLC as rivals move to adapt
Keywords European Union; Brewing; SABMiller; Nike; EU; Forex; Currencies; Brexit; Sterling; Heineken; Currency trading
Additional Information https://theconversation.com/the-weaker-pound-is-a-mixed-bag-for-uk-plc-as-rivals-move-to-adapt-68956