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The weaker pound is a mixed bag for UK PLC as rivals move to adapt

Andrikopoulos, Thanos; Dassiou, Xeni


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Dr Thanos Andrikopoulos
Lecturer in Finance & Programme Director BSc Financial Management at University of Hull

Xeni Dassiou


The conventional wisdom about a falling currency and exports fails to acknowledge some fundamental points. Our research highlights that such analysis typically does not account for the existence and nature of a company’s competition, domestically and overseas.

Other Type Newspaper Article
Publication Date Nov 23, 2016
Keywords European Union; Brewing; SABMiller; Nike; EU; Forex; Currencies; Brexit; Sterling; Heineken; Currency trading
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