Marketing rural tourism: Experience and enterprise

Saxena, Gunjan

Abstract

Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.

Citation

Saxena, G. (2016). Marketing rural tourism: Experience and enterprise. Edward Elgar Publishing. https://doi.org/10.4337/9781784710880

• Book Type: Authored Book
• Publication Date: 2016
• Deposit Date: May 16, 2019
• ISBN: 9781784710873
• DOI: https://doi.org/10.4337/9781784710880
• Public URL: https://hull-repository.worktribe.com/output/1790857
• Publisher URL: https://www.elgaronline.com/view/9781784710873/9781784710873.xml