Michael R. Hyman
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics
Hyman, Michael R.; Shabbir, Haseeb A.; Hyman, Mike; Kostyk, Alena
Authors
Haseeb A. Shabbir
Mike Hyman
Alena Kostyk
Abstract
Contextualized in the current pandemic, this essay discusses social marketing and public policy efforts from a ‘social solidarity and care ethics’ perspective. It presents a prototypical inclusivity-based approach for managing pandemics, with adaptive and maladaptive examples to show how the ‘social solidarity and care ethics nexus’ can and should ‘travel’ within and between societal strata. It positions this perspective as a form of phronetic polysemic marketing, and thus considers the complexity of pandemic sociopsychology and stresses the need for practical wisdom.
Citation
Hyman, M. R., Shabbir, H. A., Hyman, M., & Kostyk, A. (in press). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, https://doi.org/10.1177/02761467211001544
Journal Article Type | Article |
---|---|
Acceptance Date | Feb 19, 2021 |
Online Publication Date | Mar 17, 2021 |
Deposit Date | Mar 10, 2021 |
Publicly Available Date | Mar 18, 2021 |
Journal | Journal of Macromarketing |
Print ISSN | 0276-1467 |
Electronic ISSN | 1552-6534 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
DOI | https://doi.org/10.1177/02761467211001544 |
Keywords | Social solidarity; Care ethics; Phronetic marketing; Public policy; Pandemic responses |
Public URL | https://hull-repository.worktribe.com/output/3738752 |
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Copyright © 2021 SAGE Publications
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