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Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility

Appelhanz, Shanna; Osburg, Victoria Sophie; Toporowski, Waldemar; Schumann, Matthias

Authors

Shanna Appelhanz

Victoria Sophie Osburg

Waldemar Toporowski

Matthias Schumann



Abstract

Current research and practice reports indicate the existence of purchase barriers concerning eco-friendly products, e.g. wood products. These can be ascribed to consumers' mistrust regarding the non-observable environmental impact of wood products. To counter the mistrust, wood products are commonly endowed with eco-labels, which may be perceived mostly as a marketing tool, therefore not fulfilling their intended purpose. Current studies have shown that providing consumers with wood product information based on traceability systems increases product trust and purchase intentions, with those information items most valued by consumers being identified as well. Based on this, the paper proposes a traceability information system for the capturing, processing, and provision of product information using examples of wood furniture. Furthermore, a cost-benefit model for the proposed solution is developed. The calculations indicate the possibility of implementing traceability at the item level based on a four-layer system architecture enabling the capture and delivery of all information valued by consumers at acceptable costs. The proposed system helps to overcome purchase barriers of eco-friendly products, increasing consumers' product trust and purchase intentions.

Publication Date Jan 1, 2016
Journal Journal of cleaner production
Print ISSN 0959-6526
Electronic ISSN 1879-1786
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 110
Issue January
Pages 132-148
APA6 Citation Appelhanz, S., Osburg, V. S., Toporowski, W., & Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of cleaner production, 110(January), 132-148. https://doi.org/10.1016/j.jclepro.2015.02.034
DOI https://doi.org/10.1016/j.jclepro.2015.02.034
Keywords Traceability system, Wood furniture supply chain, RFID, Ink-printing, Economic feasibility
Publisher URL http://www.sciencedirect.com/science/article/pii/S095965261500147X
Copyright Statement © 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Additional Information Author's accepted manuscript of an article published in Journal of cleaner production, 2015, v.110.

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Copyright Statement
© 2016, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/





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