Role of Sundarbans bagh bidhwa entrepreneurs in tourism

Rajoana, Jakia; Saxena, Gunjan

Abstract

This study sheds light on the role bagh bidhwa (tiger widow) entrepreneurs play in engendering sustainable rural tourism in the Sundarbans area of Bangladesh. According to the data collected in 2017 by author from the Bangladesh Forest Department, an average of twenty individuals are killed by tigers every year. Drawing upon research on empowerment and entrepreneurial marketing, we discuss how, despite the stigma of widowhood and their divorced status, the women entrepreneurs' stories shed light on their resilience and business acumen. We contribute to existing studies on gender by both theorising and empirically demonstrating how bagh bidhwa entrepreneurs experience and address their othered status interlinked with and exacerbated by other poverty-related problems in the region.

Citation

Rajoana, J., & Saxena, G. (2022). Role of Sundarbans bagh bidhwa entrepreneurs in tourism. Annals of Tourism Research, 97, Article 103486. https://doi.org/10.1016/j.annals.2022.103486

• Journal Article Type: Article
• Acceptance Date: Aug 26, 2022
• Online Publication Date: Sep 19, 2022
• Publication Date: 2022-11
• Deposit Date: Sep 20, 2022
• Publicly Available Date: Sep 20, 2024
• Journal: Annals of Tourism Research
• Print ISSN: 0160-7383
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 97
• Article Number: 103486
• DOI: https://doi.org/10.1016/j.annals.2022.103486
• Keywords: Bagh bidhwa; Tiger widow; Empowerment; Sundarbans; Entrepreneurial marketing
• Public URL: https://hull-repository.worktribe.com/output/4082013