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Role of Sundarbans bagh bidhwa entrepreneurs in tourism

Rajoana, Jakia; Saxena, Gunjan


Jakia Rajoana


This study sheds light on the role bagh bidhwa (tiger widow) entrepreneurs play in engendering sustainable rural tourism in the Sundarbans area of Bangladesh. According to the data collected in 2017 by author from the Bangladesh Forest Department, an average of twenty individuals are killed by tigers every year. Drawing upon research on empowerment and entrepreneurial marketing, we discuss how, despite the stigma of widowhood and their divorced status, the women entrepreneurs' stories shed light on their resilience and business acumen. We contribute to existing studies on gender by both theorising and empirically demonstrating how bagh bidhwa entrepreneurs experience and address their othered status interlinked with and exacerbated by other poverty-related problems in the region.


Rajoana, J., & Saxena, G. (2022). Role of Sundarbans bagh bidhwa entrepreneurs in tourism. Annals of Tourism Research, 97, Article 103486.

Journal Article Type Article
Acceptance Date Aug 26, 2022
Online Publication Date Sep 19, 2022
Publication Date 2022-11
Deposit Date Sep 20, 2022
Publicly Available Date Sep 20, 2024
Journal Annals of Tourism Research
Print ISSN 0160-7383
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 97
Article Number 103486
Keywords Bagh bidhwa; Tiger widow; Empowerment; Sundarbans; Entrepreneurial marketing
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