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Polymorphic marketing: A systems approach to understanding chaos in the environment

Dean, Dianne; Gregory, Amanda

Authors

Dianne Dean



Citation

Dean, D., & Gregory, A. (2004, July). Polymorphic marketing: A systems approach to understanding chaos in the environment. Paper presented at Academy of Marketing Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Publication Date 2004
Pages -
Public URL https://hull-repository.worktribe.com/output/417962