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Polymorphic marketing: A systems approach to understanding chaos in the environment

Dean, Dianne; Gregory, Amanda

Authors

Dianne Dean



Presentation Conference Type Conference Paper (unpublished)
Publication Date 2004
Pages -
APA6 Citation Dean, D., & Gregory, A. (2004, July). Polymorphic marketing: A systems approach to understanding chaos in the environment. Paper presented at Academy of Marketing Conference
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