Polymorphic marketing: A systems approach to understanding chaos in the environment
Dean, Dianne; Gregory, Amanda
Dr Amanda Gregory A.J.Gregory@hull.ac.uk
Senior Lecturer in Management Systems
Dean, D., & Gregory, A. (2004, July). Polymorphic marketing: A systems approach to understanding chaos in the environment. Paper presented at Academy of Marketing Conference
|Presentation Conference Type||Conference Paper (unpublished)|
|Conference Name||Academy of Marketing Conference|
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