Dianne Dean
Polymorphic marketing: A systems approach to understanding chaos in the environment
Dean, Dianne; Gregory, Amanda
Authors
Amanda Gregory
Citation
Dean, D., & Gregory, A. (2004, July). Polymorphic marketing: A systems approach to understanding chaos in the environment. Paper presented at Academy of Marketing Conference, Cheltenham
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Publication Date | 2004 |
| Public URL | https://hull-repository.worktribe.com/output/417962 |
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