Polymorphic marketing: A systems approach to understanding chaos in the environment

Dean, Dianne; Gregory, Amanda

Authors

Dianne Dean

Dr Amanda Gregory A.J.Gregory@hull.ac.uk
Senior Lecturer in Management Systems

Citation

Dean, D., & Gregory, A. (2004, July). Polymorphic marketing: A systems approach to understanding chaos in the environment. Paper presented at Academy of Marketing Conference, Cheltenham

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Conference Location	Cheltenham
Publication Date	2004
Public URL	https://hull-repository.worktribe.com/output/417962