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Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry

Yang, Hui; Gibbs, David; Jonas, Andrew; Peng, Gao

Authors

Hui Yang

Andrew Jonas

Gao Peng



Abstract

This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.

Citation

Yang, H., Gibbs, D., Jonas, A., & Peng, G. (2023). Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry. Global Cities Research/全球城市研究, 3(2), 97-120

Journal Article Type Article
Acceptance Date Jan 6, 2023
Online Publication Date Jan 7, 2023
Publication Date Jan 7, 2023
Deposit Date Jan 18, 2023
Electronic ISSN 2096-8868
Publisher Shanghai People's Publishing House 社會科学
Peer Reviewed Peer Reviewed
Volume 3
Issue 2
Pages 97-120
Public URL https://hull-repository.worktribe.com/output/4184036
Publisher URL https://qikan.cqvip.com/Qikan/Article/Detail?id=7108260601