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Autoethnography in accounting research

Haynes, Kathryn


Kathryn Haynes


Abstract: Autoethnography is prominent in qualitative social science research but is relatively less common in accounting research, though its influence is beginning to grow as researchers recognize this rich and innovative methodological approach. Autoethnography enables the researcher themselves to form a subject of lived inquiry within the social context of accounting and its environs. For qualitative accounting researchers this offers new forms of knowing and understanding experience, emotion and identity in the social context of the accounting profession or accounting academia, or in relation to the social construction of accounting itself. This chapter outlines what autoethnography is as both a research process and a product of research; explores the ontological, epistemological and methodological issues arising from such an approach; discusses the various forms that autoethnography takes; outlines ways of writing autoethnography; illustrates how it has been used in contemporary accounting research; discusses some of the dilemmas and tensions involved; and evaluates its future possibilities in accounting research.


Haynes, K. (2017). Autoethnography in accounting research.

Publication Date Mar 27, 2017
Deposit Date Aug 4, 2016
Journal The Routledge companion to qualitative accounting research methods
Peer Reviewed Not Peer Reviewed
ISBN 97811389396777
Keywords Autoethnography
Public URL
Publisher URL Details of the book are available at