Aligning product design with supply chain: a case study
Khan, Omera; Christopher, Martin; Creazza, Alessandro
– The purpose of this paper is to investigate the alignment between product design and the supply chain and to identify how this alignment impacts on a firm's supply chain responsiveness and resilience.
– An in‐depth case study methodology was adopted to uncover the strategies undertaken by one of the UK's fastest growing fashion retailers to create a competitive advantage through its management of the product design/supply chain alignment.
– The findings of this case illustrate that not only is the alignment of product design with the supply chain important in improving competitive advantage for the focal company, but it also has a significant impact in improving supply chain resilience and supply chain responsiveness. This case illustrates how fundamental shifts in the organisation, particularly in integrating product design and supply chain have enabled the repositioning of the company from a low priced fashion store to becoming a leading global fast fashion retailer.
– The paper provides guidance for companies seeking to improve supply chain costs and performance by a higher alignment of product design and the supply chain.
– This case study highlights the importance of the product design/supply chain alignment and highlights the benefits of adopting a “design centric” approach. The findings from this paper also contribute to the growing debate on supply chain risk management.
Khan, O., Christopher, M., & Creazza, A. (2012). Aligning product design with supply chain: a case study. Supply chain management, 17(3), 323-336. doi:10.1108/13598541211227144
|Journal Article Type||Article|
|Acceptance Date||Jan 30, 2012|
|Deposit Date||Nov 13, 2014|
|Journal||Supply Chain Management-An International Journal|
|Peer Reviewed||Peer Reviewed|
|Keywords||REF 2014 submission!!|
You might also like
Approaches to managing global sourcing risk
The impact of product design on supply chain risk: A case study
The logistics service providers in eco-efficiency innovation: An empirical study
Responsiveness and hypercompetition - Consequences for supply chain management