Managing the product design‐supply chain interface: Towards a roadmap to the “design centric business”

Khan, Omera; Creazza, Alessandro

Abstract

Purpose: The purpose of this paper is to investigate the interface between product design and the supply chain and to develop a roadmap to the design centric business through better management of this interface. Design/methodology/approach: A case study approach is adopted. This enabled the development of a roadmap to inform businesses on how to develop a design centric business integrated with the extended supply chain. Findings: The research shows that successful companies will be those which seek to extend and develop the contribution of design into all aspects of their business. The roadmap to a design centric business enables firms to better position product design within their business processes and helps facilitate better integration between product design and the supply chain. Research limitations/implications: The findings from this research have been derived from a scoping study of a relatively small sample. However, the findings are grounded by a structured literature review and are generalisable to other industry sectors. Originality/value: Design for the supply chain is an under-explored area. The conceptual framework highlights the importance of the product design-supply chain management interface and offers a roadmap for companies to develop a more design centric business. © Emerald Group Publishing Limited.

Citation

Khan, O., & Creazza, A. (2009). Managing the product design‐supply chain interface: Towards a roadmap to the “design centric business”. International Journal of Physical Distribution and Logistics Management, 39(4), 301-319. https://doi.org/10.1108/09600030910962258

• Journal Article Type: Article
• Acceptance Date: Feb 26, 2009
• Publication Date: May 15, 2009
• Deposit Date: Nov 13, 2014
• Journal: International Journal of Physical Distribution and Logistics Management
• Print ISSN: 0960-0035
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 39
• Issue: 4
• Pages: 301-319
• DOI: https://doi.org/10.1108/09600030910962258
• Keywords: Management of Technology and Innovation; Transportation
• Public URL: https://hull-repository.worktribe.com/output/468102
• Publisher URL: https://www.emeraldinsight.com/doi/full/10.1108/09600030910962258