Jon Burchell
CSR, co-optation and resistance: the emergence of new agnostic relations between business and civil society
Burchell, Jon; Cook, Joanne
Authors
Professor Joe Cook Joanne.Cook@hull.ac.uk
Professor in Organisational Behaviour/Human Resources Management
Abstract
This article examines the theoretical implications of the changing relationships between NGOs and businesses that have emerged as a response to the evolving agenda around CSR and sustainable development. In particular, it focuses upon examining whether greater engagement from non-governmental organisations (NGOs) in this area reflects a process of appropriation and co-optation of protest by the business community. To examine this process, the article considers two forms of appropriation—appropriation of language and appropriation via participation—as a basis for discussion. While co-optation pressures are identified within both areas, the article argues that co-optation is identified almost as an inevitable outcome of engagement without significant consideration of the ability of movements to identify and respond to these processes. In identifying an alternative approach, the article utilises Mouffe’s framework of agonistic pluralism. Mouffe’s framework, it is argued, provides an understanding of the way in which agonistic relationships are emerging between NGOs and businesses while highlighting the continuance of conflict between parties struggling to influence the contested interpretations of responsible business.
Citation
Burchell, J., & Cook, J. (2013). CSR, co-optation and resistance: the emergence of new agnostic relations between business and civil society. Journal of Business Ethics, 115(4), 741-754. https://doi.org/10.1007/s10551-013-1830-z
Journal Article Type | Article |
---|---|
Online Publication Date | Aug 7, 2013 |
Publication Date | 2013-07 |
Deposit Date | Nov 13, 2014 |
Publicly Available Date | Nov 13, 2014 |
Journal | Journal of business ethics |
Print ISSN | 0167-4544 |
Electronic ISSN | 1573-0697 |
Publisher | Springer Publishing Company |
Peer Reviewed | Peer Reviewed |
Volume | 115 |
Issue | 4 |
Pages | 741-754 |
DOI | https://doi.org/10.1007/s10551-013-1830-z |
Keywords | Economics and Econometrics; General Business, Management and Accounting; Business and International Management; Arts and Humanities (miscellaneous); Law |
Public URL | https://hull-repository.worktribe.com/output/469779 |
Publisher URL | http://link.springer.com/article/10.1007%2Fs10551-013-1830-z |
Additional Information | Copy of article first published in Journal of business ethics, 2013, v.115, issue 4 |
Contract Date | Nov 13, 2014 |
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