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Consumer adoption of new technologies : the role of perceived risk (2018)
Thesis
Alomran, A. M. (2018). Consumer adoption of new technologies : the role of perceived risk. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4200786

Driven by perceived Internet technology advantage and significant market potential, this study focuses on the impacts of Perceived Risk and Trust Belief on Behavioural Intention to use hotel e-booking services in Saudi Arabia. The study employs the U... Read More about Consumer adoption of new technologies : the role of perceived risk.