All Outputs (2)

An Investigation into Consumption Emotion in Electronic Word of Mouth (eWOM): A Social Sharing of Emotion Perspective (2017)
Thesis
Liu, H. (2017). An Investigation into Consumption Emotion in Electronic Word of Mouth (eWOM): A Social Sharing of Emotion Perspective. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4965876

User-generated content (UGC) has revolutionised the way people share and consume information in the online environment. In marketing, electronic word of mouth (eWOM), as brand/product/service-related UGC, is becoming increasingly important to consume... Read More about An Investigation into Consumption Emotion in Electronic Word of Mouth (eWOM): A Social Sharing of Emotion Perspective.

East meets West : toward a theoretical model linking guanxi and relationship marketing (2013)
Journal Article
Shaalan, A., Reast, J., Johnson, D., & Tourky, M. E. (2013). East meets West : toward a theoretical model linking guanxi and relationship marketing. Journal of business research, 66(12), 2515-2521. https://doi.org/10.1016/j.jbusres.2013.05.043

This conceptual study critically examines the separate concepts of guanxi and relationship marketing, explores the differences between the two approaches, and proposes innovative linkages between them. Chinese guanxi develops relationships at the int... Read More about East meets West : toward a theoretical model linking guanxi and relationship marketing.