Streaming with the Mouse: Disney's Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment
(2024)
Journal Article
Havard, C. T., & Davis, A. (2024). Streaming with the Mouse: Disney's Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment. Alphaville: Journal of Film and Screen Media, 27(1), 75-93. https://doi.org/10.33178/alpha.27.07
Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to... Read More about Streaming with the Mouse: Disney's Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment.