A comprehensive examination of internet banking user behaviour: evidence from customers yet to adopt, currently using and stopped using
(2014)
Journal Article
Wu, M., Jayawardhena, C., & Hamilton, R. (2014). A comprehensive examination of internet banking user behaviour: evidence from customers yet to adopt, currently using and stopped using. Journal of marketing management, 30(9-10), 1006-1038. https://doi.org/10.1080/0267257X.2014.935459
Despite the surge in interest in research on customers’ adoption of internet banking (IB), how discontinued users can be brought back to IB has not received much attention. To respond to this question and to provide a comprehensive understanding of I... Read More about A comprehensive examination of internet banking user behaviour: evidence from customers yet to adopt, currently using and stopped using.