Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry
(2023)
Journal Article
Yang, H., Gibbs, D., Jonas, A., & Peng, G. (2023). Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry. Global Cities Research/全球城市研究, 3(2), 97-120
This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecol... Read More about Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry.