All Outputs (2)

The social marketing of giving: a framework for public policy intervention (2010)
Journal Article
Sargeant, A., Shang, J., & Shabbir, H. (2010). The social marketing of giving: a framework for public policy intervention. Public management review, 12(5), 635-662. https://doi.org/10.1080/14719031003633953

Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the... Read More about The social marketing of giving: a framework for public policy intervention.

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach (2010)
Journal Article
Jurgens, M., Berthon, P., Papania, L., & Shabbir, H. A. (2010). Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach. Industrial marketing management, 39(5), 769-775. https://doi.org/10.1016/j.indmarman.2010.02.016

Corporate reputation in Europe and North America is increasingly seen as a function of how firms treat their stakeholders. In the United States, stakeholder theory has been touted as a paradigm of good management; yet despite enlightened stakeholder... Read More about Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach.