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25 Years of psychology & marketing: A multidimensional review (2009)
Journal Article
Palihawadana, D., Reast, J., & Shabbir, H. A. (2009). 25 Years of psychology & marketing: A multidimensional review. Psychology & marketing, 26(12), 1031-1065. doi:10.1002/mar.20311

The first issue of Psychology & Marketing was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The raison d'être... Read More