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Exploring perceptions of advertising ethics: an informant-derived approach (2018)
Journal Article
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of business ethics, 1-18. doi:10.1007/s10551-018-3784-7

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study the... Read More