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The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence (2019)
Journal Article
Choudhury, H., Kopacsi, Z. L., Saxena, G., & Mishra, N. (2021). The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence. Journal of Business Ethics, 168(2), 353–372. https://doi.org/10.1007/s10551-019-04169-w

In this paper, we employ what we term as ‘the ethical dimension in political market orientation (PMO)’ framework to underline how an integration of information from relevant stakeholder groups can inform the formulation of market-oriented, yet ethica... Read More about The ethical dimension in political market orientation: a framework for evaluating the impact of India’s Look East policy on regional income convergence.

An integrated lean and green approach for improving sustainability performance: a case study of a packaging manufacturing SME in the U.K. (2019)
Journal Article
Choudhary, S., Nayak, R., Dora, M., Mishra, N., & Ghadge, A. (2019). An integrated lean and green approach for improving sustainability performance: a case study of a packaging manufacturing SME in the U.K. Production planning & control, 30(5-6), 353-368. https://doi.org/10.1080/09537287.2018.1501811

Competitive landscape, informed consumers and stringent regulations have forced many manufacturing small- and medium-sized enterprises (SMEs) to focus on operational efficiency along with sustainability issues in recent years. While many manufacturin... Read More about An integrated lean and green approach for improving sustainability performance: a case study of a packaging manufacturing SME in the U.K..