The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience
(2022)
Presentation / Conference Contribution
Kronemann, B., Kizgin, H., & Rana, N. (2022, September). The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience. Presented at 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK
Advancements in Artificial Intelligence (AI) such as digital assistants and conversational agents are being adopted fast and wide across consumer industries such as e-commerce, where they act as frontline service agents and interact with customers in... Read More about The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience.