All Outputs (3)

‘Freedom Through Marketing’ Is Not Doublespeak (2019)
Journal Article
Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), 227-241. https://doi.org/10.1007/s10551-019-04281-x

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for ho... Read More about ‘Freedom Through Marketing’ Is Not Doublespeak.

An empirical study of a cross-industry and cross-sectoral (public-private) open business model : a journey through the value creating open practices and praxis of boundary-spanning practitioners (2017)
Thesis
Coombes, P. H. (2017). An empirical study of a cross-industry and cross-sectoral (public-private) open business model : a journey through the value creating open practices and praxis of boundary-spanning practitioners. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4220375

This study is grounded in the perspective of strategy-as-practice and draws, principally, on literature from strategy, industrial marketing (IM) and business models (BMs). In recent years, the BM concept has attracted increasing attention from schola... Read More about An empirical study of a cross-industry and cross-sectoral (public-private) open business model : a journey through the value creating open practices and praxis of boundary-spanning practitioners.

An Islamic identity approach to developing pro-recycling attitudes in Malaysia (2014)
Thesis
Isa, N. M. (2014). An Islamic identity approach to developing pro-recycling attitudes in Malaysia. (Thesis). University of Hull. Retrieved from https://hull-repository.worktribe.com/output/4222247

Recycling attitude and behaviour change have been traditionally explored from a socio-psychological perspective. Recent work on integrating social marketing communications interventions to influence this attitude and behavioural change has also grown... Read More about An Islamic identity approach to developing pro-recycling attitudes in Malaysia.