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‘Freedom Through Marketing’ Is Not Doublespeak

Shabbir, Haseeb; Hyman, Michael; Dean, Dianne; Dahl, Stephan


Dr Haseeb Shabbir
Senior Lecturer - Marketing and Business Strategy

Michael Hyman

Dianne Dean

Stephan Dahl


The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists' anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists' efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists' undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized.

Journal Article Type Article
Journal Journal of Business Ethics
Print ISSN 0167-4544
Publisher Springer Publishing Company
Peer Reviewed Peer Reviewed
APA6 Citation Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (in press). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of business ethics,
Keywords Paradox of freedom; Anti-slavery campaigns; Abolition; Transatlantic slave trade; Reparations; Mystification; Ethical blindness; Human trafficking


Article (1.2 Mb)

Copyright Statement
© 2019 by Haseeb Shabbir, Michael R. Hyman, Dianne Dean, and Stephan Dahl

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