‘Freedom Through Marketing’ Is Not Doublespeak

Shabbir, Haseeb; Hyman, Michael; Dean, Dianne; Dahl, Stephan

Abstract

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists' anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists' efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists' undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized.

Citation

Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (in press). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of business ethics, https://doi.org/10.1007/s10551-019-04281-x

• Journal Article Type: Article
• Acceptance Date: Aug 27, 2019
• Online Publication Date: Sep 10, 2019
• Deposit Date: Jan 23, 2020
• Publicly Available Date: Sep 11, 2020
• Journal: Journal of Business Ethics
• Print ISSN: 0167-4544
• Publisher: Springer Publishing Company
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1007/s10551-019-04281-x
• Keywords: Paradox of freedom; Anti-slavery campaigns; Abolition; Transatlantic slave trade; Reparations; Mystification; Ethical blindness; Human trafficking
• Public URL: https://hull-repository.worktribe.com/output/2310755