Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China

Yang, Hui

Research Repository

All Outputs (2)

Bridging the Policy Implementation Gap through Public Projects: From Policy Aspiration to Implementation to Actual Policy Impacts (2023)
Thesis
Vo, H. Bridging the Policy Implementation Gap through Public Projects: From Policy Aspiration to Implementation to Actual Policy Impacts. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4348137

Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China (2020)
Thesis
Yang, H. Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4508198

Research into industry clusters and brands and branding has emerged and developed in the Western world for decades. In China, the Reform and Opening up policy adopted since the late 1970s, has resulted in impressive economic growth around economic cl... Read More about Brands and Branding: An Analysis of the Evolutionary Development of Baijiu Industry Clusters in China.