An Investigation into Consumption Emotion in Electronic Word of Mouth (eWOM): A Social Sharing of Emotion Perspective
(2017)
Thesis
Liu, H. (2017). An Investigation into Consumption Emotion in Electronic Word of Mouth (eWOM): A Social Sharing of Emotion Perspective. (Thesis). University of Hull. https://hull-repository.worktribe.com/output/4965876
User-generated content (UGC) has revolutionised the way people share and consume information in the online environment. In marketing, electronic word of mouth (eWOM), as brand/product/service-related UGC, is becoming increasingly important to consume... Read More about An Investigation into Consumption Emotion in Electronic Word of Mouth (eWOM): A Social Sharing of Emotion Perspective.