25 Years of psychology & marketing: A multidimensional review
(2009)
Journal Article
Shabbir, H. A., Reast, J., & Palihawadana, D. (2009). 25 Years of psychology & marketing: A multidimensional review. Psychology & marketing, 26(12), 1031-1065. https://doi.org/10.1002/mar.20311
The first issue of Psychology & Marketing was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The raison d'être... Read More about 25 Years of psychology & marketing: A multidimensional review.